Case Study - Stagwell Marketing Cloud

The Pain Point: Lack of Efficiency in the Digital Marketing Process

Marketing agencies worldwide are finding that managing their digital marketing is no small feat. From creating the right messaging to paid media and content creation, digital marketers really have their work cut out for them.

Technology companies shouldn't be the only ones with a robust tech stack to streamline their processes; marketers could use a little innovation too.

Between TikTok, Meta Ads, Google, Instagram, and LinkedIn, who can keep track of the data and ad spending across multiple platforms without going mad?

That's where the idea for Stagwell Marketing Cloud (SMC) came into play.

The Goal: Bring Innovation to the Marketing Landscape

SMC is an all-in-one platform for businesses and agencies to access and leverage data effectively, enabling them to make well-informed marketing decisions that significantly impact their marketing strategies and company goals.

The objectives for this platform were as follows:

Deliver a Minimum Viable Product (MVP) within a tight two-month timeline.
Collaborate with stakeholders to bring scalability to the platform for future implementation.
Collaborate with partners to create the AI-driven portion to be integrated into the second phase of SMC.
Upon delivering the MVP, pivot to the development of Data Marketplace, an additional portion to be merged with the MVP.

The Challenge: Starting from Scratch in a Time Crunch

Despite a super tight timeline of two months, the initial team of 4 successfully increased the time-to-market one sprint ahead of schedule, demonstrating its ability to meet stakeholder agreements.

The suite showcased a comprehensive range of digital media advertising solutions, encompassing social media and other digital advertising platforms. This was all done from scratch, in two months, and with just a team of four!

The project faced significant scope changes throughout the development process but remained agile, adapting to evolving requirements while consistently ensuring fast delivery. The team's exceptional work not only covered the user interface but also played a pivotal role in defining the product itself.

The Solution: An Innovative Marketing Tech Stack

Stagwell Marketing Cloud has emerged as a shining success in the digital advertising landscape, illustrating the power of a dedicated team and close collaboration with Stagwell's expertise. While this platform continues to expand, here are a few benefits users can expect:

Brand management: see what your users are saying
Target audience data and insights
Location-based data
Influencer management
Advanced media like augmented reality
Generative AI and more.

Expansion: What Does the Future Hold?

With a focus on continuous improvement and a user-centric approach, Stagwell Marketing Cloud is poised to reshape the future of digital advertising and empower brands to achieve remarkable marketing success.

The suite is in development to be infused with cutting-edge artificial intelligence and data-driven capabilities. The outcome of this collaboration will be integrated into the suite's second phase, enhancing its functionality and appeal.

The suite's rapid development and the delivery of a comprehensive digital advertising platform and data marketplace have positioned it as a formidable competitor to industry giants such as Adobe, creating more innovation for marketing professionals worldwide.